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5 Lessons for Success from Real-World #BrandJam Campaigns
Campaign victories come in all shapes and sizes. When facing a well-funded, multi-national corporation as an adversary, the challenge set in front of any campaigner can feel daunting. These brands have...
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Changing Trends: New Power, Neuro-Campaigning and Leaderless Movements - New...
Thanks to Ben Hewitt and Hannah Lownsbrough of Save the Children for this guest post. Defending funding for rural schools in Thailand. Stopping the US President from securing FastTrack authority to...
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Upwell’s Campaign Lab Director listens, networks and advances Team Ocean -...
Joe Solomon is an activist, organizer and writer currently based in West Virginia. He works as the Social Media Trainer for the Energy Action Coalition – a U.S. based youth climate justice group....
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Open map project breaks mold and brings new people to campaigning -...
Large and long-established organisations are often hesitant to release control and actively support distributed organising projects. In one example that breaks the mold, Friends of the Earth (FoE) and...
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New supporter-centric outreach model puts people first - Greenpeace Canada's...
As traditional models get upended and a generation of supporters and donors get older, global organisations are being forced to develop new, innovative ways to reach new audiences. For decades,...
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Five ways campaigns can break through with pop culture
American right-wing political agitator and and news pundit Glenn Beck earns an estimated $90 million a year running a media empire aimed at using pop culture to shift cultural values (and political...
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Online product reviews a growing frontier for corporate campaigning - RAN and...
There are plenty of hurdles when campaigning to get large multinational corporations to change environmentally damaging practices. A user-submitted image added to a Pepsi True review at Amazon.com. For...
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How to run a campaign Hackathon - Real talk about building lasting...
Can you track vessels in open sea when they switch off their tracking system? What do they do when they don’t want to be found? How can people actively take part in our actions from their computer?...
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Learn how 3 years of Big Listening (and testing) may change your campaigning...
The crew of innovative campaigners and online strategists at Upwell, led by a core team of Rachel Weidinger, Ray Dearborn and Matt Fitzgerald have done their best to change how campaigns listen to, use...
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Product teams: The next wave of digital for NGOs? - The era of the re-launch...
We’ve reached a fascinating point in the evolution of technology within nonprofit and social change organisations: everyone we work with at Greenpeace and beyond seems to agree that digital has a...
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